按此購買

在本書中，作者旨在為創業家與對於本書感興趣的讀者提供關於創業家個人屬性，其中包括其的人格特質、背景以及基因等，對於創業家的可能影響，與相關具研究基礎的知識與見解；本書也歸納許多關於新創公司創建過程的研究成果，並著重於新創公司創建開始前的事項和活動等；以及創業家在新創公司中扮演的角色以及對新創公司成功的影響。本書也探討關於新創公司可能面臨的危機、生存和消滅的威脅，以及成功的創業家如何提高新創公司的存活機會，並實現新創公司的成長發展。

Part 1: Essence of Entrepreneurship

Chapter 1: The Twin Pillars of New Venture Creation

Part 2: The Making of an Entrepreneur

Chapter 2: Entrepreneurial Traits

Chapter 3: Personal Background

Chapter 4: Social Influences

Chapter 5: Influence of Genes and Environment

Part 3: New Venture Creation Process

Chapter 6: Intention to Start a New Venture

Chapter 7: Entrepreneurial Opportunities: Nature and Attributes

Chapter 8: Entrepreneurial Opportunity Identification

Chapter 9: Entrepreneurial Opportunity Evaluation

Chapter 10: Entrepreneurial Opportunity Exploitation

Chapter 11: New Venture Business Planning

Chapter 12: Forming a New Organization

Chapter 13: Forming the Founding Team

Chapter 14: Building the Initial Resource Base

Part 4: Post-startup

Chapter 15: New Venture Mortality and Survival

Chapter 16: Venture Growth (1)

Chapter 17: Venture Growth (2)

Chapter 18: Persistence of Underperforming Ventures

References